Marketing Payback: Is Your Marketing Profitable?

Marketing Your Teaching

In part this is because over half of Ph.D.s will teach at institutions in which teaching is as important, if not more important, than research. Departments in the non-Ivies need excellent teachers who can attract students—especially non-majors. They are looking for scholars who can not only publish, but who can teach successfully, and who can effectively advise and mentor students. Even Ivies a...

Test your library's marketing IQ.

This article is not about your library’s intelligence quotient. It’s about its image quotient—the image that your library projects to its clients. Like the stereotypical “nerd” from our high school years (strong on knowledge, weak on packaging), many information service providers ignore their library’s image. But just as the nerds, despite all their intelligence and personality, often went lone...

Co-marketing with Channel Partners Expand Your Marketing Reach with Channel Marketing Funds

Is your company ready for one-to-one marketing?

One-to-one marketing, also known as relationship marketing, promises to increase the value of your customer base by establishing a learning relationship with each customer. The customer tells you of some need, and you customize your product or service to meet it. Every interaction and modification improves your ability to fit your product to the particular customer. Eventually, even if a compet...

Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis